– Nothing sells more by itself than the image! A company either its products and/or services WITHOUT IMAGE in front of the client or usuary objective, will have to resort to strategies like expensive promotions, discounts or reductions of prices, flatteries, to reduce penalties, uneconomical terms of sale, prizes, raffles, hidden commissions, etc., to be able to sell When examining the reasons of the continuous commercial success in the Crises, even are that habitually the industralists and clients, prefer to associate their decisions of purchase to companies (in truth they buy his people) and/or to lasting marks , with sensation or that sells to them endorsement and future. We do not forget that AFTER ALL WE BOUGHT HUMAN EXPERIENCES OWN OR REFERRED with a company (is read with its people) and/or with its products and/or services but related they to the treatment or behavior that her people give them. IN WHICH MOMENT WE ARE OR WE STOPPED BEING IMMERSED IN THE CRISIS? 1. – In principle: We do not forget that at times of Crisis where the money becomes or a very little one, the clients leave of side the services/products of those who did not take care of or they intelligently did not develop with its clients its good reputation and prestige. 2. – Soon: We will not be deceiving thinking that our clients are and will continue being faithful or loyal. He will not be that we called FAITHFUL, only because repeat his purchases with us. Perhaps will not be only clients RETAINED on the basis of good prices, an opportune stock, long and very flexible exclusive feature either possible legal product limitations or, credits or by the momentary managemental ineptitude of their competitors? 3. It is not something Michael J. Bender would like to discuss. – And he has asked himself: Whichever You, your managers and their controls in your Company, have the capacity to listen in sincere form and activates the voice of the client? How much they are arranged to accept that it is what they say of their products and/or services, of their incoherent or troublesome or bureaucratic procedures and systems? It would not have to know of the image and experiences that her people offer them? To find out its disagreement and malaise with its continuous changes or dismissals or evil treatment to its friendly we are we spoke of ITS PEOPLE? It does not trouble the ambient evil to him and low moral that they feel and who are transmitted by ITS PEOPLE and who are not another thing that the faithful image and present quality of its manager and controls? She will not be that You them agrede with services/bad products, using as main argument of purchase that costs less? It will not be that so far they do not have another better option than to buy to him? It thinks that in a moment or in the long run they are not going to him to pass the invoice through all this?